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objectivity The term ‘objectivity’ has at
least three distinct meanings ingeography.
The first is a relatively common everyday
one, where objectivity is associated with
impartiality or disinterestedness. Here, one or
another approach is said not to have a particu-
lar axe to grind, or any pre-set principles or
ideological positions to defend. This common-
sense understanding of objectivity has a paral-
lel in some of thehumanitiesand professions,
where objectivity derives from professionals
following well-established codes to guide the
careful marshalling of evidence, cross-
checking of sources and accurate and unbiased
presentation of information. Objectivity, in this
sense, is thought to derive from careful gather-
ing of information, mastery of the evidence and
‘balance’ in presenting an argument.
In a more profound sense, objectivity as an
element of scientific method refers to claims
about the characteristics of an object that are
said to exist independent of our perception of
it. In this view, objectivity presupposes some
form of unmediated or direct observation –
what Haraway (1985) called the ‘god-trick’ –
and became the basis for the claims by object-
ivistsciencethat it was merely mirroring
nature in a form that was unmediated and
‘value-free’ (seecartesianism).
Since the 1970s, many human geographers
have reacted against the objectivist conception
of objectivity. Drawing fromhermeneutics,
they acknowledged pre-judgements (‘preju-
dices’) as indispensable to a developing, dialo-
gical process of understanding. Drawing on
feminismandmarxism, they argued that all
claims to objectivity are ideological, denying
their histories, commitments and embedded-
ness in particular social institutions (see
ideology). As Habermas (1987a [1968]) pro-
posed, knowledge and human interests are
always necessarily connected. Critical human
geography insisted on the need for an ideology
critique to unmask the actors, interests and
consequences of such claims to objectivity
(Gregory, 1978a). A transcendental or univer-
sal ‘god’s eye’ view of objectivity was displaced
as critical human geographers turned to ana-
lyses of the role of social interests,human
agencyand institutions in shaping existing
and possible worlds (Harvey, 1974b). Thus,
a third meaning of objectivity sees knowledge
(including scientific knowledge) as always
historically and socially constructed out of
specific projects in particular times and places:
knowledge is always produced by someone;
knowledge and human interests are always
inextricably linked; and the production
of knowledge is a social practice like any
other with its own commitments, forms of
embeddedness and geographies (seesituated
knowledge). The turn to critical human
geographies of this kind marked a rejection of
grand narratives, and initiated a period of rich
methodological experimentation and the writ-
ing of more fallible and open geographies
(Natter, Schatzki and Jones, 1996, p. 1). jpi
Occidentalism The systematic construction
of ‘thewest’ (‘the Occident’) as a bounded
and unified entity. Occidentalism is often trea-
ted as the inverse oforientalism: just as
Western cultures systematically construct(ed)
stereotypes of ‘the Orient’, so non-Western
cultures produce(d) their own stereotypes of
‘the Occident’ (Carrier, 1995). Hence
Occidentalism has been described as aninver-
sion of the Western imaginary, ‘the world
turned upside down’, or as acounter-discourse
to Orientalism (Xiao-me Chen, 1995). Bonnett
(2005) has provided one of the most sophisti-
cated and sensitive readings of Occidentalism
in these terms. Writing against those who re-
gard the idea ofasiaas yet another exterior,
European construction, he reads two authors,
one Japanese and the other Indian, to show
how they used their independent construc-
tions of the west to explore non-Western
forms ofmodernity.
In contrast to all these versions, however,
Edward Said, one of the main architects of
the critique of Orientalism as a system of
power-knowledge, insisted that ‘no one is
likely to imagine a field symmetrical to [Orien-
talism] called Occidentalism’ because the
imaginative geographiesproduced by non-
Western cultures were not bound into a system
of power-knowledge comparable to the tensile
strength and span of moderncolonialism
andimperialism (Said, 1978, p. 50). For
Said, the distinctive quality of Orientalism
was its structural involvement in globalizing
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