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postulate is to ensure that the best ends – that
is, those yielding greatest individual satisfac-
tion – are chosen given the constraint of lim-
ited means. Often couched in terms of the
mathematics of constrained maximization,
the problem of making the best choices is
formally shown to reduce to a formal set of
consistency requirements (Hahn and Hollis,
1979). Those requirements define rationality
in the sense that if any one of them is contra-
vened, the choice is not rational.
The historical antecedents of rational choice
theory are with the British classical econo-
mists, but it is now most closely associated
with their successor,neo-classical econom-
ics, and a maverick strain of Marxism (ana-
lytical marxism). Within economics, it is not
just economic acts that are explained by
rational choice. The University of Chicago,
Nobel-Prize winning rational choice econo-
mist Gary Becker (1930– ) uses the theory to
explain all human acts from birth (the decision
to have a child) to death (choosing suicide)
and everything in between, including racial
discrimination, committing crime, going to
school, falling in love and filing for divorce
(Becker, 1976). Nothing falls outside the ‘lore
of calculated less or more’. The rational
choice assumption is deployed across the
social sciences, including sociology (rational
individuals choose their socialclass), political
science (scenarios ofgeopoliticalbrinkman-
ship modelled viagame theory) and anthro-
pology (cultures are ‘a collection of choice-
making individuals’; Burling, 1962, p. 811).
Withinhuman geography, rational choice
theory is most frequently found ineconomic
geographyand, in particular, in the formal
location theoryassociated withregional
science. Its role is to impose a determinant
order on spatial arrangements, allowing the
theorist to make scientific claims to precision,
exact inference and predictability.
There have been many criticisms of the
rationality assumption, and they frequently
focus on the unrealistic characteristics att-
ributed to the rational actor (sometimes
described in the gendered language ofHomo
economicus, or ‘rational economic man’): per-
fect knowledge; unyielding egoism; independ-
ent preferences; the ability and desire to
maximize utility (minimize costs); and pursuit
of a single goal (seesatisficing behaviour).
Such criticisms are often moot, however,
because the rationality postulate by its very
construction is empirically untestable, a nor-
mative rather than a ‘positive’ theory, and
therefore charges of unrealism have little
purchase. More incisive are those criticisms
that tackle the normative character of the pos-
tulate by arguing that it offers an unappealing
vision of the world. Karl Marx (1818–83) (see
Marx, 1976 [1867], ch. 6) satirizes rational
choice by invoking the invidious character of
‘Mr Moneybags’, and the American institu-
tional economist, Thorstein Veblen (1857–
1929) (see Veblen, 1919, p. 73), makes it
clear that ‘economic man’ is not even close
to human: he is a ‘homogenous globule of
desire. .. with neither antecedent nor conse-
quent. He is an isolated, definitive human
datum, in stable equilibrium except for the
buffers of the impinging forces that displace
him in one direction or another’ (seeinstitu-
tional economics). Another line of attack is
to criticize the postulate’s intellectual origins
and consistency. Mirowski (1989) does this by
locating both the conceptual corpus of the
rational actor and its associated mathematical
techniques within the nineteenth-century
physics of energetics. In other words, the ration-
ality postulate was brought to social science via
re-description: it is ametaphor.Apartfromthe
fact that energetics itself was short-lived and
quickly superseded, Mirowski argues that those
economists who took up the metaphor never
successfully transferred the core relations from
physics to economics. The gap is of two different
worlds, revealing a contradiction at the very
heart of the project. tb
Suggested reading
Barnes (1996, chs 2 and 3).
realism Realism comes in many forms, and
realists vary widely in what they are prepared
to be realist about. At its most general, realism
entails belief in an external world that exists
and acts independently of our knowledge of it
or beliefs about it. The weakest form of real-
ism simply asserts this belief, but is unspecific
aboutwhatexists. A ‘common-sense realism’
asserts the existence of everyday objects, such
as trees, stones or chairs. All of us are probably
realists at this level. In thehumanities, realism
identifies a broad literary movement that iden-
tifiedartin general, andliteraturein par-
ticular, with the truthfulrepresentationof
the world through the meticulous and dispas-
sionate observation of contemporary life. Its
central arch spanned the mid-nineteenth and
early twentieth centuries – from the novels of
Gustave Flaubert (who in fact rejected the
label) to those of Henry James – and some
writers later re-described the project as a
‘naturalism’. Thus E ́mile Zola argued that in
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REALISM