The Dictionary of Human Geography

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to the concept being measured along with
assessments, on the same scale, for each of
several hypothetical benchmark situations
described in the vignettes. Interpersonal
incomparability is the only reason the response
can differ, as the vignettes are literally the
same. Statistical models have been designed
to require only a small random sub-sample to
correct the respondent’s reply for the personal
element. kj

Suggested reading
Groves, Fowler, Couper, Lepkowski, Singer and
Tourangeau (2004); King, Honaker, Joseph
and Scheve (2001); Little and Rubin (2002);
Skinner, Holt and Smith (1989). Excellent prac-
tical advice on missing data can be found at
http://www.lshtm.ac.uk/msu/missingdata/index.
html and the Anchoring Vignettes website is at
http://gking.harvard.edu/vign/.

surveying To survey is to assess or study
aplaceor population, the salient features
of which might then be mapped or recorded.
From a cadastral (land ownership) perspective,
surveying is to apply the principles of math-
ematics (geometry and trigonometry) to deter-
mine points on the Earth’s surface delimiting
a land boundary. Alternatively, a physical sci-
entist might apply the principles of physics,
chemistry or biology to survey a site, whereas
a polling company uses techniques of statistical
inference to survey a population by means of
a sample (seesurvey analysis). Geographical
research includes not only mathematical/
scientific conceptions of surveying but also
qualitative methods. rh

Suggested reading
Aldridge and Levine (2001).

sustainability Sustainability, like sustain-
able development, is becoming increasingly
difficult to invoke with any critical weight. In
fact, it would be fair to say that in critical
circles, and among those interested in progres-
sive or radical environmental politics in par-
ticular, use of the word will almost certainly
elicit a cringe. This may point to an abiding
cynicism, but it probably also reflects the pro-
liferation of this term as a form of discursive
gloss over disparate material and political pro-
jects, including no shortage of mobilizations
in corporate ‘greenwash’ campaigns. Indeed,
while sustainability as a buzzword does much
work to enhance environmental awareness,
it may just as easily be viewed as evidence
of an increasingly promiscuous convergence

of capitalaccumulationand certain kinds of
environmentalism(Katz, 1998). To this may
be added the concern that this word – and
much more so sustainable development – has
become hopelessly co-opted by an instru-
mentalist and administrative connotation
that takes from it any edge as a challenge to
prevailing ways of thinking about and relating
to one another, and to the non-human world.
It is in fact difficult to argue that that any
serious progress is being made in the name of
this term when, by any reasonable definition
and notwithstanding rosy portraits of
dematerializing industrial economies, the
global political economy and ecology – what
Luke (2005) provocatively calls a system of
‘sustainable degradation’ – is characterized
by more and more aggregate material and
energy throughput, and by greater and
greater social inequality (Harper, 2004) (cf.
political ecology).
There are nevertheless good reasons to take
this word and some of what it conveys ser-
iously, and in particular to differentiate the
word from the term ‘sustainable develop-
ment’. For one thing, sustainability is much
less easily and intuitively grafted on todevel-
opmentorthodoxy aimed at sustaining little
more thaneconomic growth. Sustainability
continues to function more as an ambiguous
mantra than as a new paradigm of apost-
colonialdevelopment agenda, the latter a
critique levelled at the institutionalization of
sustainable development (Escobar, 1995).
Instead, sustainability has been more success-
fully mobilized in ways that challenge conven-
tional development paradigms – including, for
example, in the notion of sustainable liveli-
hoods – and in directing attention towards
‘satisficing’, or meeting basic needs (Sneddon,
2000).
Sustainability is also deployed more con-
cretely in scientific and technical parlance.
This includes efforts to develop sustainability
indicators (O’Riordan, 2004) to be used as
benchmarks, fixed goals by which the
abstractionand obfuscation so typical of sus-
tainabilitydiscoursesmight be reined in. It
also includes the use of the term in policy-
oriented or more applied ecological sciences
(e.g. conservation biology) seeking to develop
and apply notions of specifically ecological
sustainability, particularly when both human
and non-human systems exhibit uncertain
behaviour. As thin as this literature typically
is in conceptualizing human behaviour, impor-
tant principles such as adaptive management
and precautionary action have taken hold

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SUSTAINABILITY
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