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Since we’re looking to produce 52 X 11-minute episodes, we’re going to need a

variety of ways to tell these stories. We’ve identified THREE formats or ways

to get into each of the stories.

1 BRADY, ON THE JOB:

In these stories, Brady offers his “professional advice” to all who need help

with their monster. The story will be about Brady helping another kid with

their monster. These stories might start with a kid knocking on Brady’s door.

Or Brady might run an ad announcing his advice for hire.

In this format, Brady enthusiastically imparts his sage and occasionally mis-

guided wisdom on such topics as “How To Find A Monster Perfect For You”. And

he will gladly demonstrate the finer points of setting a snare for a creature

from the wild, cutting a deal on a previously owned model, or purchasing one

from an arcane backroom at the Pet Store.

Above all, Brady is determined to educate kids and parents alike about Monster

Care. Say your Sea Serpent refuses to come out of the toilet - call Brady! Your

pair of Cyclops’ don’t see eye to eye - call Brady! Your neurotic Mummy comes

unraveled at the drop of a cat - call Brady! Quality service, reasonable rates,

all Trading Cards accepted.

This format could also make use of Brady’s Website. We’d start the episode

with a full frame “web page” and “click” on a “department” on the site as a way

to introduce the story.

A story example in the “On the Job” format:

The

3

Frightening

Formats

The

3

Frightening

Formats

Figure 6.1 Continued