UNIT 1
Title: STRATEGIC
PLANNING (MANAGEMENT)
OVERVIEWPurpose:
This unit is designed
to help participants understand
the nature of strategicmanagement and how to proceed
with developing a strategic plan.Objectives:
Upon completion of this
unit, participants will..." understand the essential
elements of the strategic
management model." understand
the difference between
socialist and free-market
planning"
understand the difference
between feasibility studies,
business planningand strategic planning."
be able to describe the
steps involved in preparing
an overall strategicplan for a small business." appreciate the
critical importance of getting
organized to plan." be able to initiate
a systematic analysis
of their firms internal
strengthsand
weaknesses and external
opportunities and threats.Materials:
Transparency 1-1: Definition
of Strategic ManagementTransparency
1-2: Basic
Elements in the Strategic
Management ProcessTransparency 1-3: Definition
of Strategy FormulationTransparency 1-4:
Definition of Strategy ImplementationTransparency
1-5: Definition
of Evaluation and
ControlTransparency 1-6:
Communist versus
Free Market PlanningTransparency
1-7: Planning
Tools for Small BusinessTransparency 1-8:
Business Life Cycle and Type
of PlanTransparency 1-9:
Feasibility Study ProcessTransparency
1-10: Strategic Plan ModelTransparency 1-11:
Describe the Planning
HorizonTransparency
1-12: Illustrate the
Planning HorizonTransparency
1-13: Contrast
Strategic Planning
with Long-Range PlanningTransparency
1-14: Advantages
of Strategic PlanningTransparency
1-15: Disadvantages
of Strategic PlanningTransparency 1-16a:
How to Develop a Strategic
Plan -SuggestionsTransparency
1-16b: How to Develop
a Strategic Plan -Rules
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