Strategic Planning in the Small Business

Unit I

Content

Process

A. Overview

of the Class Introduce

yourself.

This unit is

designed to help participants

understand the nature of strategic plan­

ning and how to proceed

with developing

a plan.

Briefly describe your background

and firm.

Upon completion

will ...

of this unit,

participants Hand out HO 1-1:

Competencies.

Strategic Management

" understand the essential

the strategic management

elements

model.

of

" understand the difference between

socialist

and free-market planning

" understand

the difference

feasibility studies, business

and strategic planning.

between

planning

" be able to describe

the steps involved

in preparing

an overall strategic plan

for a small business.

" appreciate the critical importance

getting organized to

plan.

of

" be able to

initiate a systematic analysis

of their firm's internal strengths and

weaknesses and

exten,al opportunities

threats.

B. Define

process

the strategic management

Today, managers, including small
business

owners, must deal
with a broad range of

business pressures. They include produc­

tion deadlines, staff
meetings, quality con­

trol improvements, and customer demands

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