Strategic Planning in the Small Business

UN1T 2

Title:

CONDUCT

A SWOT

ANALYSIS AND

PRIORITIZE

CRITICAL

PLANNING ISSUES

Purpose:

This unit is

designed to help

participants understand

the internal

and external

situation faced

by their firm.

Objectives:

Upon completion

of this unit,

participants will...

"   be able

to complete a systematic

analysis

of their firms internal

strengths

and weaknesses

and external

opportunities

and threats.

"

be able to prioritize

the critical issues

the firm should

focus its

planning efforts

on.

* be

able to recognize

their firms distinctive

competencies

Materials:

Transparency

1-2 Reus, Basic

Elements in

the Strategic Management

Process

Transparency

1-12 Reuse

Describe the Planning

Horizon

Transparency

1-13

Reuse Illustrate the

Planning Horizon

Transparency

1-17 Reuse Illustrate

"Life-threatening

Situations"

Transparency

1-18 Reuse

Get Organized

to Plan

Transparency

2-1

Take Stock of

Where You Are

Transparency

2-2 Internal

Analysis Grid

Transparency

2-3

Key Environmental

Variables

Transparency

2-4 Scanning

the External

Environment

Transparency

1-19b Reuse

Strategic Planning

Process -Step

2

Transparency

1-19c Reuse

Strategic Planning

• Step 3

Transparency

1-19d Reuse

Strategic Planning

• Step 4

Transparency

1-19e Reuse

Strategic Planning

• Step 5

Transparency

1-19f Reuse Strategic

Planning Process

• Step 6

Handouts:

Handout 2-1

Imaginary

Corporation SWOT

analysis

Handout

2-2

Management Audit

Handout

2-3

Worksheet #2 -Situation

Analysis

Handout

2-4 Environmental

Analysis

137