Strategic Planning in the Small Business

(Ron) #1
Unit 2

HO 2-1

IMAGINARY
CORPORATION

DRAFT
MISSION AND BACKGROUND
STATEMENT

Background
Statement

Imaginary
is the exclusive
public sector
manufacturers
representative for

Interrak,
Ltd. in Camden,
New Jersey.

Interpakmanufacturers


high quality,
biodegradable
liquid soap products
and a

state-of-the-art
dispensing system
called PressPak.

Imaginary has linked
interpak with
rehabilitation
facilities and/or
correctional

industries
programs in eight
different states,
i.e., Illinois, Ohio,
New York, New

Jersey, West Virginia,
Florida, Maryland,
ani Oregon.
In 6 of the
7 states an

"exclusive"


public sector
contract
has
been approved
by
the respective
states.

Mission Statement


The mission of
Imaginary Corporation
is to create
economic benefits
for its

stockholders,
and
employment opportunities
for
people with
disabilities

throughout
the United States.

In order
to ach;evc its
mission Imaginary
serves as
a manufacturers

representative
for
manufacturers
in the janitorial
and chemical
supply


industries.


Imaginary
links manufacturers
with local
rehabilitation
facilities and
when


necessary
state correctional
industry programs
who provide


. ..


...
value added production
services
to "work in process";

...
and, more importantly
long-term
access to state
and

local
government markets
through state
use set-aside contracts.

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