Strategic Planning in the Small Business

Unit

2

HO 2-1  (continued)

Imaginary Corporation

SWOT Analysis

INTERNAL

ANALYSIS

Administration

Strengths

1.

Solid management

team

2.

Good office

space

3.

Good working

relationship

between shareholders

4. Contractual
   relationship
   in

place with

Interpak

5. Complete
   file system in place

with each state

6. Excellent
   use of technology

Business/Finance

Strengths

1.

Solid accounting

and

budgeting

system

2.

Solid accounting

staff person

3. Good
   understanding
   of cost

structure

4. 
   

   Adequate insurance

   
   


5. 
   

   Good banking relationship

   
   


6. 
   

   No debt

   
   


7. 
   

   Low bad debt
   ratio

   
   

Weaknesses

1. No
   buy/sell agreement

between

shareholders

2. Management
   team spread
   to

thin

3.

Inadequate

record keeping

system

4. Inadequate
   strategic
   plan

Weaknesses

1. Poor cash
   flow


2. No
   established
   loan record

with

the bank

3. Undercapitalized

I Low profitability

5. Accounting
   staff spread
   to

thin

6. Accounting
   software
   not being

utilized

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