Strategic Planning in the Small Business

Unit

2

HO 2-1  (continued)

INTERNAL ANALYSIS

Marketing

(continued)

Strengths

Weaknesses

10. Truly
    a public/private part-
    8. No promotions
    budget

nership

9. Deteriorating
   relationship
   in


10. Takes on characteristics
    of a
    Illinois

monopoly

10. No
    national newsletter

Product

Strengths

Weaknesses

1.

State of the art product-razor/

1. Concentrate
   has separated

razor blade

when shipped

across country

2. 
   

   Key lock positions

   
   


3. 
   

   Soap
   dispenser will fall off
   the

   
   


4. 
   

   High
   quality biodegradable
   wall
   when not properly

   
   

soaps and concentrate

installed

4. Well received
   in the health
   3. Soap formulations
   keep

care industry

changing

4. Quality control
   problems with

the manufacturer

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