Strategic Planning in the Small Business

Unit 2

HO 2-1  (continued)

EXTERNAL ANALYSIS

Opportunities

1. Expanded
   relationship
   with 1.

State Use Division

of NARF

2.

Expanded relationship

with

Prison

industries

2.

3. Expanded
   relationship
   with

Blind Industries

3. 
   

4.

Market penetration

in existing

states

Illinois,

Florida, Ohio,

4.

Maryland,

Oregon,

New

York,   New

Jersey, West &

Virginia

5. 
   

5. Large
   number
   of targeted
   6.

trade shows

in set-aside

industry

7.

6. Growing
   number of set-aside

laws being passed

8. 
   

7. Opportunities
   at county
   and

local government

levels

8. Market development
   in new

states

9. 
   

Pennsylvania, Washington,

virginia,

Indiana, Cal-

ifornia, Oklahoma,

New

Mexico,

Wisconsin, Michi­

gan & Georgia

10.

150

Threats

Correctional Industries

has a

stronger

law than

handi­

capped

or blind

Recession

is impacting

state

economies

and budgets

Unfair competition

of

nonprofit

with small

busines­

ses

Negative

perceptions

of set­

aside programs

Rising

travel costs

Poor management

team

at

Interpak

Lack of a clear

strategic focus

on the part of Interpak

Poor working

relationship

between the

President of

interpak

and head

of the

CNA

in New Jersey

Poor working

relationship

between

2 Interpak

sales

representatives

in

the private

sector

Interpak

law suit