Strategic Planning in the Small Business

Unit 2

HO 2-1

(continued)

EXTERNAL

ANALYSIS

Opportunities

9. National
   publicity for a model

public/private

partnership

10. Opportunity
    for Interpak
    to

be perceived

as a model

corporate

citizen

11. Integrated
    marketing
    efforts

between

the public

and

private sectors

12. Interpak being
    purchased by a

competitor

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