Strategic Planning in the Small Business

Unit 3

Content

Process

"   Should be inspirational.

"   Begin

constructing a vision statement

by having

the planning team members

as individuals

prepare draft visions,

then share and discuss

their responses.

After the discussion, the

task of draft­

ing a vision of success

should be

turned over to an individual.

"

Consensus on a vision

statement

among key

decision makers is highly

desirable,

but may not be absolutely

necessary.

"   While

constructing a vision statement

may be difficult,

the task of formu­

lating a vision

can contribute to a

reduction of organizational

conflict.

THE MISSION

STATEMENT

Put up TP 3-1: Strategic

Management

After carefully considering the

SWOT an- Model and

hand out a reading on mission

alysis prepared in Step 2,

the planning statement

(HO 3-3).

team has

a realistic assessment of

where

the     firm is in the "here and now."

Point to funnel

and explain where we

are

in  the process.

Put up TP 3-2:

Develop a Strategy.

Based on this shared

understanding the

planning team is

ready to begin formu­

lating "the

overall strategy" for the

firm.

This step begins by drafting

a mission

statement.

This statement
should. be quite concise
Put up TP 3-3: Definition
of Mission.

and should
answer three questions. Who

do we serve?
What services do we
Discuss components.

provide? In what geographic
area do we Put
up TP 3-4: Example
Mission

primarily
provide service?
Statement.

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