Strategic Planning in the Small Business

Unit

3

Content

Process

Rather

then prescribe

specific postures,

it Step 1:

At the conclusion

of Unit 2 rein­

is best simply

to encourage

small business

force the need

to review the

material in

owners to choose

new postures

that comp-

Stoner and Fry

on distinctive competency.

lement the existing

business postures

and Tell

them that they

will be asked

to pre­

mission.

sent their

distinctive competencies

in class

Ask each student

to take 2

minutes to

during Unit 3.

describe (and

defend) their

distinctive

competencies

to the rest

of the class.

Step 2:

Conduct the

lecture on the

distinctive

competency

before conducting

the exercise.

Step 3: Tell

each student they

have 1

minute to

describe and

defend their

distinctive

competencies.

Systematically

call on each

participant.

Step 4: At the

end of each presentation,

allow 1 minute

for comments

and

suggc tions

from other participants.

Step 5: Remind

each participant

that

their strategy

should build

on their

distinctive

competencies.

Handout Worksheet

#3 (HO

3-4: Vision

Statement,

Mission Statement

& Strategic

Summarize
Unit 3.

Posture.)

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