Strategic Planning in the Small Business

Unit 3

TP 3-4

Example: Mission

Statement

DATA

ENHANCEMENT

CORPORATION

Mission Statement

Data Enhancement

Corporation

provides informa­

tion

processing and

data conversion

services to

retail

department

store chains,

health providers,

financial

institutions,

marketing

research firms,

and state and

federal government

as well

as other

businesses

throughout

the United

States.

Our

dedication to

excellence is

an uncompro­

mising commitment.

Through

personalized

customer

service,

speed, accuracy,

and professionalism

we

pledge

total customer

satisfaction.

At every level

of

the organization

our client

comes first!

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