Strategic Planning in the Small Business

(Ron) #1

00


IT


STRATEGIC


FIT


Forces


outside


the


organization:


Needs


of


"customers"


and


"What


do


you


intend
to do?"

other stakeholders



  • Competitors


and allies


"Social, economic,


political,


MissionlPurpose/Goals


technological


forces


Opportunities/Threats


Strengths/Weaknesses


Forces inside the organization:


"Resources


"Capabilities


"What


is


needed


and


feasible in yot


geographical


area?"


"What are you.


capable of


doing?"

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