Strategic Planning in the Small Business

TP 3-8

The

Process of Choosing

A Strategic

Posture

Choice

Factors

Types
of Strategic

Post-:res

*

Stage of Small

Business

Development

Choice of

• Single
  Product

*

Attractiveness

of the

• Nice Firm's Products and Appropriate

" Expansive

Growth

Industry

Strategic

• Developmental

0 Relative

Competitive

Growth

Strength

Posture

• Product Innovation

0 Owner/Manager

• Diversification

Desires,

Aspirations,

and

Commitments