Strategic Planning in the Small Business

(Ron) #1

Unit 3
HO 3-4 (continued)


6.
Who will we target?

Note: In Worksheet #2 I
asked you to "Briefly describe
the market

segments (currently)
served." Now after completing
the SWOT analysis

do you want
to make changes in the market
segments served?

Remember
this information will be
used in a narrative fashion in
the

Executive
Summary portion of your plan.


  1. What geographic
    area will we tocus our efforts
    on?


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