Unit 3
HO 3-4 (continued)
6.
Who will we target?
Note: In Worksheet #2 I
asked you to "Briefly describe
the market
segments (currently)
served." Now after completing
the SWOT analysis
do you want
to make changes in the market
segments served?
Remember
this information will be
used in a narrative fashion in
the
Executive
Summary portion of your plan.
- What geographic
area will we tocus our efforts
on?
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