Unit
6
HO 6-1
(Continued)
4.
Strategic Direction
This section of
the plan should spell
out the general direction
of the firm over
the length
of the planning
horizon ai," provide
a detailed description
of how the firm
will achieve
its
overall strategic goals.
It should include
the following:
"
Mission statement
and philosophy
* Primary
goals
"
Key result areas
for meeting each
goal
*
Measurable and quantifiable
objectives
which address each
KRA
*
Strategies for meeting
each objective
*
Action plans
for implementing
each strategy
Action
plan forms should be
included in the appendix.
5.
Implementation
This section of
the plan should spell
out specific issues
related to implementation
of the
plan. Issues
which should be included
in this section include
the following:
*
Organizational
structure
* Major policies
and procedures required
to successfully
implement your
plan
* Critical human
and financial resource
allocation decisions
6.
Evaluation and Control
This
section of the plan
describes the process
for keeping the
plan up-to-date. Also
include
control forms that
will be used to monitor
the plan.
Ideally, responsibilities
per Action Plan
Coordinator would
be sorted and included
in the
appendix.
7.
Contingency Plans
This section describes
critical risks, problems
and assumptions
which are included
in the
plan. The
author should spell
out what actions
will be taken if critical
problems occur.
- Financial Plan
This section of the
plan is critical and
should be prioritized
by the business
owner.
Depending
on the nature
of the plan, it should
incl0ide some or all
of the following:
* A detailed
sales forecast by quarter
for the next two
years
- Actual income
statements and balance
sheets for the
past three years
" Proforma
income statement for
the next two years
- Proforma balance
sheet for the next
two years
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