Unit
1
HO 1-2 (continued)
SUMMARY
Summarize
Description of
the Business
" Name, address
of business
" Type of
business
"
Product/Service
" Name(s)
of owner(s)
" Amount
and purpose of
financing
Summarize
Marketing
Plan
- Potential
market
, How will business
attract
customers
- Competitc,.n
* Selling
methods
Summarize
Organization
Plan
*
Management personnel/Qualifications
" Legal structures
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