Strategic Planning in the Small Business

(Ron) #1
Unit
1

HO 1-2 (continued)

SUMMARY

Summarize
Description of
the Business

" Name, address
of business

" Type of
business

"
Product/Service

" Name(s)
of owner(s)

" Amount
and purpose of
financing

Summarize
Marketing
Plan


  • Potential
    market


, How will business
attract
customers


  • Competitc,.n


* Selling
methods

Summarize
Organization
Plan


*
Management personnel/Qualifications

" Legal structures


49

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