Unit 1HO
1-2 (continued)PURPOSEIdentify
Purposes
of the Business
Plan
" Who will
use the business
plan?
"
What
is the business
plan
to accomplish?
Define
Overall Purposes
of the
Business
"
What
are the
main personal
purposes
of the business?" What
are the
main business
purposes
of this business?List Specific
Goals of
the Business* What
are the goals
for:
Growth
in sales
volume?
Profit
before
taxes?
Personal
compensation?
Personal
time
commitment?
Personal
growth/Education?
Other?
BACKGROUND
Describe
Background
of
the Industry
"
How has
the industry
developed?"
What has
been the industry's
growth?" What
is the industry's
future?51