Unit
1HO 1-2 (continued)CUSTOMERS
Define Customers
" If business:
What
industry?What
annual sales volume?How many
employees?
What
age of business?What minimum
purchase?" If general
public:What
marital statas?What income
level?
What
religion?What sex?
What
age range?What race?
What
leisure activities?
Determine
Customer
Location*
What distance
customer willing
to travel?
" What
distance seller willing
to travel?
Define
Customer Buying
Behavior" How many
customers are
in the geographic
target market?" How
many customers
will puchase
from the
business and
itscompetitors?
" What
percentage of purchasers
will
buy from the business?" How many
purchasers will
buy from the
business?Determine Customer
Sales Per
Year
- How
many purchases
will average
customer make
per year?
" How much
will average customer
spend
for each purchase?" How much
will average
customer spend
per year?" What
is expected annual
sales volume?55