Unit 1HO
1-2 (continued)MARKETING
STRATEGYDescribe
Promotional
Strategy* What
advertising
media will
be used?" What days
of week will
various media
be used?
*
What media
will be used
during various
seasons
of the year?" How
will merchandise
be displayed?Define
Pricing Strategy" How
are prices
calculated for
each product/service?*
What factors
are included
in setting prices?" Which product/service
sales are price
sensitive?" Which
products/services
attract customers
at sale
(reduced/discount)prices?
" How important
is pricing
to overall
marketing strategy?" What time,
of year will
sales pricing
be important?
" What
discount policies
will the
business follow?
" What
pricing policy
will be used
for "slow
movers"?
Outline Customer
Service" What
special services
will be
offered?" What types
of payment
options will
the business
offer?
" How will
the business
handle "returns"?
Selling
Methods
" What selling
methods will
be used?* What selling
methods
will be used during
various
seasons of the
year?" Who will
direct/coordinate
the various
selling
methods?" Will
the business
provide sales
training
for the sales force?57