Strategic Planning in the Small Business

STRATEGIC

PLANNING MODULE

UNIT

1: Strategic Planning (Management)

Overview ...................

Page

1

UNIT

2: Conduct a SWOT Analysis

and Prioritize Critical

Planning ......... 136

UNIT 3:

Understand the Concept of

Distinctive Competency, Prepare

a Vision

Statement, Conceptualize

and Draft a Strategic

Posture.. ........

....................

.........

241

UNIT

4: Write Goal Statements,

Key Result Areas (KRAs)

and

Objectives

.........................................

304

UNIT 5: Determine

Strategies and Action Plans

......................

333

UNIT
6: Draft and Implement
the Plan and Develop a Management

Control

System ..................................

358

vi