Strategic Planning in the Small Business

Unit

l

HO 1-3

Recommended

CBA

Strategic Plan

Outline

1. Table
   of Contents

2.

Executive

Summary

This should be

a brief statement

which uses

clear, simple,

concise

language. It

should keep the

reader's attention

and develop

interest. It

should include

the following:

*   Company

background

• Mission statement

*

Primary goals

• Products/Services

*   Market

segment(s) served

*

Distinctive competencies

3. Situation
   Analysis

This section should

enable the

reader to understand

the current

internal

and

external situation

faced by

the firm. It

answers the following

question:

*   What

are the firms

majo strengths,

weaknesses,

opportunities

and

threats?

Remember,

the answer to

this question

should be distilled

from

having systematically

examined

the (1)

internal strengths

and

weaknesses

of the

business by

SBU and by

functional area,

i.e.

administration,

business/finance,

personnel, production,

operations

and marketing,

and (2) external

opportunities

and Lireats

facing the

firm by SBU and

overall.

After

completing the

SWOT analysis,

you should

be able to answer

the

following types

of questions:

0 In what

industry does

the firm operate,

and what

are the primary

characteristics

of the

industry? (External)

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