The Internet Encyclopedia (Volume 3)

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Webcasting.HA WL040/Bidgolio-Vol I WL040-Sample.cls September 15, 2003 8:50 Char Count= 0


686 WEBCASTING

correct rate for transmitting real-time data in webcast-
ing.
Satellite radio National radio service supplying many
radio channels via satellite. Users need to buy a satellite
radio receiver to receive those satellite radio signals.
Currently, service providers such as XM and Sirius
provide satellite radio services in the United States on
a subscription basis.
Streaming The technology of sending a continuous
data signal through the Internet with special software;
enables the user’s computer to decode a signal as soon
as it is received and play it almost immediately in
the correct order. Unlike downloading, which requires
the storage of the data in the user’s local hard drive be-
fore playback, streaming data are not cached (stored)
in the user’s local computer drive and play back the
data at almost the same time as they are transmitted.

CROSS REFERENCES
SeeCopyright Law; Extranets; Intranets; Video Streaming.

REFERENCES
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streaming.Woburn, MA: Focal Press.
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wired.com/news/business/0,1367,35208,00.html
Chan-Olmsted, S., & Ha, L. (in press) Internet business
models of broadcasters.Journal of Broadcasting and
Electronic Media.
Cyberatlas (2002). The world’s online population.Re-
trieved November 20, 2002, from http://cyberatlas.
internet.com/bigpicture/geographics/article/0,1323,
5911 151151,00.html
Digital TV(2001, February). Webcasting. 45–50.
Gunzerath, D. (2000). Radio and the Internet.Retri-
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topic.asp#INTERNET
Ha, L., & Chan-Olmsted, S. (2001). Enhanced TV as brand
extension: TV viewers’ perception of enhanced TV fea-
tures and TV commerce on broadcast networks’ Web

sites.International Journal on Media Management, 3(4),
202–212.
International Webcasting Association (IWA) (2002). Re-
trieved April 17, 2002, from http://www.webcasters.org/
Jeffrey, J. O. (2002, April). Will CARP kill Internet radio?
Streaming Magazine,25–26.
Levi, T. (2000, September 20). The adaptation of stream-
ing media: Update 2000. Radio 2020: A sound vision
of radio’s future. White paper presented at the annual
NAB Radio Show, San Francisco, CA.
Mack, S. (2002).Streaming media bible.New York: Wiley.
Measurecast, Inc. (2002). Measurecast reports Chris-
tian music format popular with Internet radio lis-
teners. Retrieved August 28, 2002, from http://www.
measurecast.com/news/pr/2002/pr20020827.html
Miles, P. (1998).Internet World guide to webcasting: The
complete guide to broadcasting on the Web.New York:
Wiley.
Miles, P., & Sakai, D. (2001).Internet age broadcaster(2nd
ed.). Washington, DC: National Association of Broad-
casters.
Nielsen NetRatings (2003, January). Broadband access
grows 59 percent, while narrowband use declines, ac-
cording to Nielsen/Netratings. Retrieved April 14, 2003,
from http://netratings.com/pr/pr030115.pdf
Nitschke, A. (1999). Station Internet activities report.
Retrieved May 10, 2002, from http://www.nab.org/
Research/Reports/TvstationInternetActivity.asp
Olsen, S. (2002, June 19). Apple: We told you QuickTime
was #1!CNET News.com.Retrieved April 14, 2003,
from http://zdnet.com.com/2100-1105-937379.html.
Real Networks (2002). Streaming media F.A.Q. Re-
trieved August 5, 2002, from http://www.realnetworks.
com/resources/startingout/getstartedfaq.html
Rose, B., & Robin, L. (2002). Internet 8: Advertising
vs. subscription—Which streaming model will win?
Arbitron Inc. and Edison Media Research. Retrieved
August 7, 2002, from http://www.arbitron.com/home/
content.stm
Schlender, B. (2002, March 4). The real deal.Fortune,
215–220.
Vonder Haar, S. V. (2002, July). Streaming media gets se-
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