Saylor URL: http://www.saylor.org/books Saylor.org
- Meta tags. Use the keywords in the meta tags to provide context to the search engines.
- Linked anchor text to another page. Don’t use it when linking to another page on your site.
The anchor text describes the page being linked to, and so could dilute the relevance of the page
you are linking from. - Domain name. If possible, use the key phrase in your domain name, although favor usability or
memorable domain names.
Optimizing Images
Images should also be optimized with the relevant keywords. Search engines cannot see images, so rely on
the way that an image is described to determine what the image is about. Screen readers also read out the
image descriptions, which can help visually impaired readers to make sense of a Web site. Lastly, images
are sometimes also shown on the SERPs, and of course one can also search images using most of the
major search engines.