Saylor URL: http://www.saylor.org/books Saylor.org
- Search engines use cookies to maintain a history of a user’s search activity. These data include keywords
used and Web sites visited with the search engine. Search engines provide search services, and can be
used to gather data relevant to search. - If a Web site uses black-hat SEO practices, and is caught by a search engine, the search engine is likely to
remove the offending site from its index. Google has a list of dos and don’ts associated with SEO for those
who run Web sites.
EXERCISES
- Why do you think search engines adjust their algorithms so many times during the course of a year? What
would happen if they didn’t make these adjustments? - Outline a mock Web page about a luxury auto brand. Using the techniques you have read about in this
chapter, write two to three paragraphs optimized for the Web. What other elements would you include
on this mock Web page that is relevant to the brand? Be creative!