Saylor URL: http://www.saylor.org/books Saylor.org
- JavaScript. JavaScript elements added enhanced functionality to the site (that is not present in
standard HTML). - Link building, Web public relations, and pay per click. Web public relations (WebPR),
link-building articles, and an additional PPC (pay-per-click) campaign helped focus the complete
search engine marketing (SEM) package.
The results that occurred after these changes were implemented really speak for themselves. During
the initial stages of the optimization, the Yachting Partners International Web site had only a handful
of inbound links and indexed pages but currently has 1,350 pages indexed by Google; 7,830
indexed by MSN; and 1,688 by Yahoo! HTML and XML site maps have been implemented to assist
with search engine indexing.
Visit the YPI Web site at http://www.ypi.co.uk.
CASE STUDY QUESTIONS
- When it comes to SEO (search engine optimization), why should technical considerations be addressed
first? - What is the importance of optimized header and title tags?
- How do site maps help increase the number of pages indexed by the search engines?