Saylor URL: http://www.saylor.org/books Saylor.org
Figure 7.3
The site below is running AdSense. Notice how the advertisements correlate to the content of the
article.
Discussion
Why do you think the CTR and conversion rate are lower on content PPC advertisements as opposed to
search PPC advertisements?
What Makes Up a PPC Advertisement?
Text PPC advertisements follow the same basic structure:
HeadingTwo lines of advertisement copy,Which can be displayed on one linehttp://www.DisplayURL.com