Saylor URL: http://www.saylor.org/books Saylor.org
Figure 7.4
Depending on the match type, your advertisement can appear for more or fewer keywords.
Broad match means that your advertisement will appear for the keywords you have entered, as well
as search terms that contain your keywords and any other words in any order, as well as some
variations of your keywords (misspellings and synonyms).
Say you have chosen the following keywords, and this is set to broad match:
- tennis shoes