Saylor URL: http://www.saylor.org/books Saylor.org
- tennis shoes
- red tennis shoes
- tennis sneaker
- history of tennis shoes
Phrase match, which is denoted with quotation marks around the keywords (“phrase match”) means
that your advertisement will appear only for search terms that have your keywords in them, in the
same order, though other words may also be in the search term.
If you changed the same keywords to phrase match, they would look like the following:
- “tennis shoes”
Your advertisement would appear for the following:
- tennis shoes
- tennis shoes red
But your advertisement would not appear for the following:
- smart shoes red
Exact match, denoted by square brackets ([exact match]), means that the advertisement will only
appear for search terms exactly the same as the keywords selected.
Now change the keyword to exact match:
- [tennis shoes]
Your advertisement will appear for searches for the following:
- tennis shoes