Saylor URL: http://www.saylor.org/books Saylor.org
Figure 7.5 Match Types for Certain Search Terms
Negative match, denoted by using a dash in front of the keywords (-negative), means that your
advertisement will not appear in searches using that word, no matter what other words are used.
Use the broad match example, and include a negative match:
- red shoes
- -tennis
Your advertisement would appear for the following:
- red shoes
- smart shoes red
Your advertisement would not appear for the following:
- red tennis shoes