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2.4 Nine Steps to Executing an E-mail Campaign
LEARNING OBJECTIVES
- Understand what the nine steps of an e-mail campaign are.
- Learn how to prepare for an e-mail campaign.
- Learn best practices for executing an e-mail campaign.
- Learn what steps to take after the completion of the campaign.
There are nine steps to executing an e-mail campaign properly. These nine steps should be
considered best practices for e-mail campaigns. If followed closely, a marketer can expect great
results.
The nine steps are as follows and will be addressed in the following subsections:
- Strategic planning
- Definition of list
- Creative execution
- Integration of campaign with other channels
- Personalization of the message
- Deployment
- Interaction handling
- Generation of reports
- Analysis of results