Saylor URL: http://www.saylor.org/books Saylor.org
Figure 7.9
In the long tail, the sum of the low-volume searches matches the high-volume searches.
This is sometimes referred to as the long tail of search. Figuring out those low-volume, niche search terms
can do wonders for a PPC campaign. Generally there is not much competition for those search terms, and
the search term itself is very targeted.
AdWords offers an AdWords Starter Edition—sign up for an account to see how it works! You can sign up
from http://adwords.google.com. Just choose “Starter edition” after you click to sign up.
KEY TAKEAWAYS
- Advertisers can define keywords for which their ad should appear.
- Google uses the following match types:
o Broad
o Phrase
o Exact
- Google uses the following match types: