Saylor URL: http://www.saylor.org/books Saylor.org
So what can you do to market your site more effectively through online comparison engines? You
may try any of the following:
- Measure conversion from the clicks you get from the comparison engine. You’re paying for the
traffic; make sure it’s worthwhile. - Optimize the product feed you supply:
o It should be up to date.
o Product names should be clear.
o Each product must have a unique URL.
o The product should have a succinct description.- Make sure your price is right:
o Don’t overpay for clicks.
o Ensure your pricing and customer service are competitive: you don’t have much space to
entice the user to click through to your site.Tools of the Trade
The foundation of search marketing is keyword research, and there are a number of tools that will both
aid you in growing your keyword list and in determining keyword volumes. Some are free and some
require a fee. Many keyword volume tools have relied on Overture, and as Yahoo! is no longer supporting
this tool, the information is not necessarily accurate. All these tools should be used as guidelines only.
Test the data with your own campaigns to determine what works best for you.