eMarketing: The Essential Guide to Online Marketing
sharon
(sharon)
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Saylor URL: http://www.saylor.org/books Saylor.org
7.8 References
Andrew Ellam, “Overture and Google: Internet Pay per Click (PPC) Advertising Auctions,” London
Business School, March 2003,
oogle.pdf (accessed June 23, 2010).
“Financial Release,” press release, Google, January 31, 2008,
“Google Announces Plan for Two-Year Expiration, but...,” Google Watch, July 16,
“Google Search’s Golden Triangle,” Eyetools,
2008).
“Search Engine Results Chart,” Search Engine Watch, March 23, 2007,
Danny Sullivan, “Searches per Day,” Search Engine Watch, April 20, 2006,
“Traffic History Graph for Google.com,” Alexa, April 3, 2008,