eMarketing: The Essential Guide to Online Marketing

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Saylor URL: http://www.saylor.org/books Saylor.org


Figure 8.1 The Differences between Traditional and Social Media

The Internet, and the software developed to run on it, has made it simple for anyone to publish and

distribute content. It has also made it simple for anyone to access that content.

The realm of social media is about collaborating, generating content, sharing, and most of all,

connecting.
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