Saylor URL: http://www.saylor.org/books Saylor.org
One such site, Delicious (http://delicious.com), was created in 2003 by Joshua Schacter [1] and today
boasts over five million users. [2] It was designed to be a site that would help Internet users organize online
media in a quick, easy-to-access, and user-friendly format. Now owned by Yahoo! the primary function of
Delicious is to allow users to store all their bookmarks online and then to access those bookmarks from
any computer anywhere in the world. Compared to other social bookmarking sites, Delicious is more of a
community-based tool, as it allows others to see your bookmarks. Essentially it lets you identify other
people whose interests and concerns parallel yours and grants you access to all of their bookmarks as well.
Check out http://delicious.com/quirkemarketingtextbook to see some of the URLs we think are relevant
to your eMarketing studies and career.
Note
Alexa is a service that ranks the popularity of Web sites. It is based on the Internet habits of users of the
Alexa toolbar as well as the Quirk SearchStatus Firefox extension, so these rankings are based on a
percentage of the global Internet population.
Digg (http://www.digg.com), Muti (http://www.muti.co.za), and Reddit (http://www.reddit.com) are
sites where users submit content that other users can then vote on. Popularity, based on votes, moves the
submitted content up and down lists that are available on these sites. Submitting and voting requires
registration, but there are many people who visit these sites to get an overview of content that is “hot.” In
fact, in late 2009, Digg was at 102 in the Alexa rankings. Although its traffic is said to be declining, it is
still generating plenty of traffic each day.
Appearing on the top of these lists generates a huge increase in traffic for content sites, so much so that
servers can crash if the leap in visitors is unexpected. Getting into the top listings is a prize eyed by many a
marketer, but any attempt to manipulate listings usually backfires and can generate plenty of community
backlash.
The communities around these sites differ demographically, and this is reflected in the content. For
example, Digg is technology focused, while Reddit tends to have more general news.