eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org



  • Other sites allow users to share content with others who will then vote on it.

  • Chicklets make it easy for users to submit and share an article.

  • Marketers can evaluate tagged pages to see who is saving your content. You may be surprised to learn
    who is interested in you!


EXERCISES


  1. Visit http://www.timesonline.co.uk. List the ways that this print publication is embracing social media.

  2. Visit Digg or Reddit. Search for information on one of your favorite brands. See what has been tagged.
    What did you find? Were you surprised at what you found?


[1] Michael Arrington, “Exclusive: Screen Shots and Feature Overview of Delicious 2.0 Preview,” TechCrunch,
September 6, 2007,http://www.techcrunch.com/2007/09/06/exclusive-screen-shots-and-feature-overview-of-
delicious-20-preview (accessed April 2, 2008).
[2] Wikipedia, s.v. “Delicious (website),”http://en.wikipedia.org/wiki/Delicious_%28website%29 (accessed June 22,
2010).
[3] Wikipedia, s.v. “Technorati,” http://en.wikipedia.org/wiki/Technorati (accessed June 22, 2010).

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