Saylor URL: http://www.saylor.org/books Saylor.org
Figure 8.3 BMW South Africa’s YouTube Success
Source: Used by permission from BMW South Africa.
Savvy marketers also realize the potential of watching for organic mentions of their brand and then
capitalizing on this. An unknown teenage girl, with the YouTube account name Bowiechick, made a
seventy-five-second video clip about her breakup with a boyfriend. While making the clip, she played with
some of the effects on her new Webcam, like putting ears on her head and a moustache on her face with