Saylor URL: http://www.saylor.org/books Saylor.org
its facial tracking software. Three days after uploading the video, 178,000 people had seen this video and
900 had commented on it. The comments had nothing to do with the breakup but with the Logitech
Webcam she had used in the video. Following this, the camera broke into Amazon’s Top 100 best-selling-
products list. Logitech were obviously listening and made the most of the opportunity by becoming
YouTube’s official partner. [4]
The medium of online video sharing also means that conferences are able to generate a far larger audience
than ever before. The companies that sponsor or run these conferences are able to engage with a larger
audience by making freely available videos of the various sessions held. TED (Technology, Entertainment,
Design; http://www.ted.com)) and Nokia’s Nokia World are excellent examples of organizations that
increase interest by making their remarkable presentations available for free.
Knowledge Sharing: The Wiki
Howard G. “Ward” Cunningham, pioneer of the wiki, began programming the WikiWikiWeb software in
1994 and installed it on the Web site of his software consultancy in 1995. Back then he described a wiki as
“the simplest online database that could possibly work.” [5] Thirteen years later, this is probably still the
most accurate description.
Note
“Wiki wiki” means “rapidly” in the Hawaiian language.
Essentially, a wiki is a piece of software that users can create and edit online, using simple markup
language via a Web browser. They support hyperlinks and have a simple text syntax for creating new
pages and links between internal pages. In its most basic form, a wiki is a Web site that supports user
collaboration through a variety of functions.
There are numerous types of wiki software available that share the following characteristics:
- Create and update documents. Wiki users have the ability to create and update documents
easily.