eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org



  • Comment. Comments left by readers of the blog that are shown with the blog post.

  • TrackBack. A notification of other blogs linking to a post, often displayed below the blog post.


Some other elements of a blog include the following:



  • RSS feed. A way for readers to subscribe easily to the blog.

  • Categories. Blog posts can be grouped into categories by their topic.

  • Blogroll. A collection of links to other blogs or Web sites commonly read or used by the blogger.

  • Archives. Previous posts that remain available for visitors to search through. Archives are
    usually categorized by date.


RSS readers can be integrated with an e-mail client, can work offline, or can be online only. Some are free,
and some are not. Look at your e-mail client to see if you can set one up there, or
try http://www.bloglines.com,http://www.google.com/reader, or http://www.feeddemon.com. Find the
one with the features that suit your needs.


Note


RSS stands for “really simple syndication” and allows for information to be syndicated. This means that
instead of you visiting various Web sites for updates and information, information is packaged and sent to
your RSS reader. Information is supplied by Web sites in a standard feed format, and your RSS reader
knows how to turn that into something that makes sense to you. As soon as an RSS feed is updated, that
is, new information is added, it appears in your RSS reader.


RSS readers are a useful way to keep up to date with blogs, as most supply an RSS feed of their posts. Still
confused? Take a look athttp://commoncraft.com/rss_plain_english.


Whether blogging as an individual or a company, plenty can be gained from the process. You can do the
following:



  • Create an online identity

  • Create a voice for yourself or your company

  • Promote engagement with your audience

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