Saylor URL: http://www.saylor.org/books Saylor.org
- Create a community
Blogging and SEO
Search engines value regular, fresh content, and by blogging you can create just that. The more you post,
the more often search engines will spider your site looking for additional, relevant content. Basing your
blog on your keyword strategy created in the search engine optimization (SEO) process can also aid your
Web site in ranking for those key phrases. Blogs, by their social nature, can also increase the incoming
links to your Web site. Using a blog platform that has been designed to be search engine friendly is crucial
to harnessing the SEO power of blogging. Some features of SEO-friendly blogging software include the
following:
- Each blog post should be assigned a unique page that can be easily accessed and indexed by the
search engines. This is called a permalink. - Pages should be able to be tagged with keywords relevant to your SEO strategy.
- Each post should be able to have its own unique metadata (title, description, and key phrases).
- Social-bookmarking functionality should be built in.
Corporate Blogging
Blogs can be very successful marketing tools. They are an excellent way to communicate with staff,
investors, industry members, journalists, and prospective customers. Blogging also helps to foster a
community around a brand and provides an opportunity to garner immediate feedback on developments.
This is an audience made up of players key to the success of a company: that makes it important to get
blogging right.
Generally the tasks that a blogger undertakes include:
- Writing posts
- Replying to comments from readers
- Monitoring other blogs within the industry
- Keeping up to date with the latest industry news