eMarketing: The Essential Guide to Online Marketing

(sharon) #1

Saylor URL: http://www.saylor.org/books Saylor.org



  1. Find some examples of online crowdsourcing platforms not mentioned in the chapter. How can you tell
    whether or not they are successful?


[1] Josh Catone, “Crowdsourcing: A Million Heads Is Better Than One,” ReadWriteWeb, March 22,

2007 http://www.readwriteweb.com/archives/crowdsourcing _million_heads.php (accessed May 11, 2010).

Free download pdf