eMarketing: The Essential Guide to Online Marketing

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[1] “Edelman Trust Barometer 2010,” Edelman, 2010,http://www.edelman.co.uk/trustbarometer/files/edelman-
trust-barometer-2010.pdf(accessed May 10, 2010).
[2] Jeffrey Rayport, “The Virus of Marketing,” Fast Company, December 31,
1996,http://www.fastcompany.com/magazine/06/virus.html (accessed May 10, 2008).

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