Saylor URL: http://www.saylor.org/books Saylor.org
- Think of an example of a negative brand-name search, and what a PPC (paid-per-click) ad that offers the
company’s point of view may look like.
[1] Seth Godin, “Safe Is Risky,” Seth Godin’s Blog, October 22, 2004,
http://sethgodin.typepad.com/seths_blog/2004/10/safe_is_risky.html (accessed June 20, 2010).