eMarketing: The Essential Guide to Online Marketing

Saylor URL: http://www.saylor.org/books Saylor.org

WebPR is not about throwing out the PR rule book. It’s about using the Internet to fully realize its
communication potential.

KEY TAKEAWAYS

• WebPR is about responding and engaging with customers.
  
  
  • WebPR is best used for:
    o Listening to customers
    o Responding to others
    o Building your own voice
  
  
  
  


• Being transparent and honest is vital.

EXERCISES

1. Why do you think it might be appropriate to respond to others when they are online?


2. Why do you think it is important to respond to good and bad comments?