Saylor URL: http://www.saylor.org/books Saylor.org
All the previous article directories are free, though you will need to register for an account.
Once you have submitted the article, it will undergo a review process—the directories do this to ensure
that the articles are actually useful and relevant rather than simply advertorials. It will then be approved
and available to read on the site. From here people who are interested in republishing the article on their
own sites or blogs can do so as long as they reproduce the content exactly as you have submitted it. If the
article is well written and informative, it has thecapacity to go viral, which is the ultimate goal as the
more times it is republished the more links you will acquire—and all at no cost to you.
Monitor Its Progress
A bit of basic online reputation monitoring will enable you to keep an eye on where your article is
being republished and ensure that it is being republished correctly. There’s no use in sites republishing it
if they’re going to strip out all the links and the “About the Author” section that you included, as this is
ultimately the driving force for business opportunities.
KEY TAKEAWAYS
- Online article syndication allows you to introduce fresh, optimized content to your site and enables you to
generate SEO backlinks. - Optimize the article and publish it to your site. Then you need to wait for it to be indexed.
- Be sure to submit keywords and description when using directories.
- Submit the article to a directory.
- Monitor its progress using ORM techniques.
- There are several directories you can use.
EXERCISES
- Explain how tagging is important when submitting articles to online syndication.
- Consider why articles should be reviewed before going live on a site. Give an example of a situation where
this would be a best practice.