eMarketing: The Essential Guide to Online Marketing

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Saylor URL: http://www.saylor.org/books Saylor.org



Social Media Press Release


Blogs and other consumer-generated media (CGM) are sometimes referred to as citizen journalism. The
reach and influence of CGM means that press releases are often finding their way to the in-boxes of
content creators. While many journalists are becoming disillusioned with the standard press release
format, the press release can be seen as overhyped corporate speak by time-starved and transparency-
focused bloggers.

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